Hilfer, Kyle-Beth P.C.

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Address: The Holyoke-Manhattan Building 80 South Highland Avenue, New York, NY 10562
Lawyer Firm: Collen IP Intellectual Property Law, P.C.
Phone: 914-941-5668
Fax: 914 941-6091
Website: http://www.collenip.com

Areas of Practice Intellectual Property, Advertising and Marketing

Kyle-Beth Hilfer leads the firm’s advertising and marketing practice. She has over twenty-five years’ experience providing legal counsel to advertising, marketing, promotions, intellectual property, and new media clients. Ms. Hilfer helps clients launch their advertising and marketing campaigns, including all forms of social media, digital, and mobile marketing. She offers strategic legal advice that ensures clients’ regulatory compliance and intellectual property protection while allowing them to maintain competitive marketplace positions. In addition, Ms. Hilfer is an experienced neutral for the American Arbitration Association, and she brings her conflict resolution skills to negotiations on her clients’ behalf.

Ms. Hilfer works with clients on a broad array of advertising and marketing issues, including sweepstakes and contests, influencer marketing, user-generated content, premiums, rebates, negative option and advance consent marketing, loyalty programs, native advertising, cause marketing, and green marketing. Representative matters include:

Worked with major film studio on cause marketing campaign, analyzing commercial co-venture laws in the 50 states. Advised diversified multinational mass media and entertainment conglomerate on Federal Trade Commission (“FTC”) regulations, prize promotions, marketing initiatives, including loyalty programs, trading stamp laws, gift certificate laws, auto-renewal programs, refund policies. Advised global building systems company on green marketing programs. Counseled national fast food restaurant chain on native advertising, sweepstakes/contests, and cause marketing issues. Provided guidance to national fast causal restaurant chain on menu labeling requirements and sweepstakes. Advised international sports organization on its advertising initiatives, including copy review, sweepstakes advice, ambush marketing protection, and intellectual property protection. Counseled international media organization on CAN-SPAM, e-mail marketing campaigns, and native advertising issues. Advised app developer on advertising to children (COPPA compliance). Advised international building products company on B2B initiatives, including sweepstakes and contests. Opined on national cosmetics company’s sweepstakes/contests initiatives. Provided an international food company guidance regarding website copy clearance, agency contract review, and internal governance programs related to advertising and marketing campaigns. Counseled an international nutrition supplement company on social media content and third party copyright issues. Represented an international manufacturer/distributor of infection control products, opining on FDA/FTC requirements for advertising and challenging a competitor’s advertising. Advised a national manufacturer and distributor of children’s goods on interdisciplinary trademark and advertising issues, copy clearance, and claim substantiation.

Ms. Hilfer is an Arbitrator with the American Arbitration Association (Commercial, Intellectual Property, and Large Complex Case panels). She serves on the Board of Advisors for the Luxury Marketing Council of Connecticut-Hudson Valley. In addition, at the Westchester County Bar Association, Ms. Hilfer serves as Chair of the Business & Commercial Law Committee and Member of the Intellectual Property, and Alternate Dispute Resolution Committees.

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