Rich has tried over 200 cases to jury verdict and handled numerous appeals during his career. He has tried numerous medical malpractice and railroad cases to verdict on behalf of the doctors, hospitals and railroad companies he represents. Rich also has a general civil defense trial practice on behalf of insurance companies and corporations. He has obtained verdicts for his clients in some of the most difficult jurisdictions in the country. Rich is often sought out by his colleagues in the firm for his practical and realistic advice concerning cases that they are handling. Rich handles cases in the trial and appellate courts of both Illinois and Missouri.

Rich was born and raised in nearby East St. Louis in St. Clair County, Illinois and grew up in the rough and tumble environments of St. Clair County and Madison County, Illinois. Rich worked his way through both college and law school. Away from his practice Rich enjoys spending time and travelling with his two daughters and grandchildren. A physical fitness fanatic Rich runs many miles each week. When not on the run, Rich is a strong fan of professional football, particularly the St. Louis Rams.